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July, 2010

A series of three commercials promoted the 20th anniversary of Zaxby's, a fast food chicken franchise located predominantly in the southeastern US. With a pop culture nod to 1990 when the restaurant chain began, the commercials played off of Richard's MacGyver personna as he built a high intensity proton laser, a blow gun, and found himself stuck in an elevator. The commercials were filmed in June and began airing in July of 2010.