ZAXBY'S

Video

A series of three commercials promote the 20th anniversary of Zaxby's, a fast food chicken franchise located predominantly in the southeastern US. With a pop culture nod to 1990 when the restaurant chain began, the commercials play off of Richard's MacGyver personna as he builds a high intensity proton laser, a blow gun, and finds himself stuck in an elevator. The commercials were filmed in June and began airing in July of 2010.


Proton Laser


Blow Gun


Elevator